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Summer Pre-Launch Teaser from Blaze. on Vimeo.

BLAZE’s Kickstarter page blasted past its £25,000 fundraising goal last December with £55,000 from 782 backers. The project’s goal is to alert ”road users ahead of the cyclist of their presence, helping to prevent them turning across their path (especially the big ones like buses and trucks!). Making the cyclist more visible and increasing their footprint on the road.”

Read more: New BLAZE Bike Light Uses Lasers to Keeps Cyclists Safe at Night | Inhabitat – Sustainable Design Innovation, Eco Architecture, Green Building

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